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Design Sprint Process

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A Design Sprint is a short, focused period of work. Sprints allow you to explore ideas, then prototype and test them, so you can learn the best way forward for your company. Testing and validating ideas in this way with real users often saves months or even years of work.
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Image credit: Google Design Ventures
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Top left to right: Feature ideas, feature priorities, learning-cycle user journey. Bottom left to right: User journeys, screen-flows.

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Sprint setup

The key rule of a design sprint is simple: phones and laptops off in the room at all times – if you need to make a call or send an email that’s no problem – just leave the room to do it. This maintains a high level of collaborative focus at all times and makes sure everyone is fully engaged. Although the sprint format is tightly packed, I make sure teams avoid burnout by scheduling 7-hour days, and regular rest breaks throughout the day.
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1

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UNPACK

What is the business case?

What are we trying to achieve?

What existing research do we have?

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2

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SKETCH

Diverge! – Ideation in all directions

The team create a wide range of possible solutions

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3

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DECIDE

What is the best solution out of our range of possibilities?

Do we need to choose a few of them for a Battle Royale on test day?

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4

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PROTOTYPE

Refine storyboards into screenflows

Create a vision of the product as quickly as possible

Good enough to suspend disbelief

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5

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TEST

Validate ideas with real users

Learn what doesn’t work – and where we’re winning

Showcase to senior stakeholders

Image credit: Zenexmachina

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Short but focused

I’m a massive fan of the Design Sprint process – it’s a really effective way to create and test ideas in a short time. It’s also a win-win programme – if you find that users love your vision, you win – go ahead and pursue that dream! But even if you find your ideas don’t fly – celebrate! You’ve just saved yourself thousands of pounds worth of development, and months or even years of heartache. For example, during a Sprint I ran with startup Englishup, we made a ton of progress and created a whole new vision of what success could look like – one that might have been impossible without this burst of targeted creativity.
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[av_testimonial_single src=’72’ name=’PAUL PECHEY’ subtitle=’Digital Product Lead at Englishup’ link=’http://’ linktext=” av_uid=’av-8jmho1′]
Bill and the Make Us Proud team were a real pleasure to work with. Bill facilitated the design sprint for our mobile vision really effectively and ensured that we came out with a very professional and creative UX prototype in just a week. more on LinkedIn
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Be great to hear from you! Drop me a line below

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