Hi I’m Bill.
I’m a Digital Product Designer. I’ve worked in design and UX strategy for over a decade.
My work is inspired by a lifelong engagement with meditation, yoga, movement, and creativity. I love to explore and to share the benefits of this practice.
I’m based in London, and I’ve worked around the world for a variety of companies large and small including Google DeepMind, Adobe, and Canon. More info in my CV and Linkedin.

Things I do
- Design and strategy for digital products. Need a hand figuring out what to do and why? I can help by prioritising, prototyping, and testing ideas.
- Public speaking, event hosting, and workshop facilitation on topics like teamwork and ethics – at events like UX Crunch, Mobile UX London, Product Is, and UX Tokyo
- Writing. I write on topics close to my heart: teamwork, management, creativity, design, technology, and meditation.
- Music. I’m an ecstatic dance facilitator and DJ. I write and perform music, both solo and in groups.
- Podcasting. With my awesome co-host Jasmine Che, I explore mindfulness, wellness, and enlightenment with some of our favourite teachers in the Awake In podcast.
Writing and case studies

Hopin – rebuilding a complex interface
Design led simplification of a platform in hypergrowth

Grow My Store – Helping European businesses thrive online with Google
The story behind a tool that generated €28 million for European SMBs.

Unmind Compass: AI for good
AI driven recommendations for improving team wellness. (Password protected)

Designing Unmind Insights for impact
The design secrets behind Unmind Insights, the data-driven tool transforming workplace wellbeing.

Building a rocketship in flight
Lessons learnt during nearly two years at Hopin – one of the fastest growing startups in history.

Design principles in practice
Designing complex products isn’t easy. Here’s how I helped teams at Hopin put principles into practice.
Testimonials

Phil Mullan
Chief AI Officer, UnmindAny company looking to innovate, advance user experience, and champion new technologies to create value-driven solutions would be fortunate to have Bill on their team.”

Leonie Pfalz
Director of User Experience, Unmind
Socials