Hi I’m Bill.

I’m a Digital Product Designer. I’ve worked in design and UX strategy for over a decade.

My work is inspired by a lifelong engagement with meditation, yoga, movement, and creativity. I love to explore and to share the benefits of this practice.

I’m based in London, and I’ve worked around the world for a variety of companies large and small including Google DeepMind, Adobe, and Canon. More info in my CV and Linkedin.

Things I do

Design and strategy for digital products. Need a hand figuring out what to do and why? I can help by prioritising, prototyping, and testing ideas.
Public speaking, event hosting, and workshop facilitation on topics like teamwork and ethics – at events like UX Crunch, Mobile UX London, Product Is, and UX Tokyo
Writing. I write on topics close to my heart: teamwork, management, creativity, design, technology, and meditation.
Music. I’m an ecstatic dance facilitator and DJ. I write and perform music, both solo and in groups.
Podcasting. With my awesome co-host Jasmine Che, I explore mindfulness, wellness, and enlightenment with some of our favourite teachers in the Awake In podcast.

Writing and case studies

Hopin – rebuilding a complex interface

Design led simplification of a platform in hypergrowth

Grow My Store – Helping European businesses thrive online with Google

The story behind a tool that generated €28 million for European SMBs.

Unmind Compass: AI for good

AI driven recommendations for improving team wellness. (Password protected)

Designing Unmind Insights for impact

The design secrets behind Unmind Insights, the data-driven tool transforming workplace wellbeing.

Building a rocketship in flight

Lessons learnt during nearly two years at Hopin – one of the fastest growing startups in history.

Design principles in practice

Designing complex products isn’t easy. Here’s how I helped teams at Hopin put principles into practice.

Testimonials

“Looking for a strategic UX designer who gets AI? Bill is great! At Unmind, he combined design thinking, pragmatism, sharp strategy and a keen eye for new opportunities using GenAI. Highly recommend.”

Phil Mullan

Chief AI Officer, Unmind

“Bill’s enthusiasm for brainstorming and problem-solving—especially around advancements in technology and AI—has pushed our team to think more broadly and creatively about product design.
Any company looking to innovate, advance user experience, and champion new technologies to create value-driven solutions would be fortunate to have Bill on their team.”

Leonie Pfalz

Director of User Experience, Unmind

“Bill has a clear ability to transmit complex ideas in brilliant, insightful ways. He provided a container for creative, innovative-thinking to thrive. Couple that with his superb humour, sense of fun and genuine concern for the growth of an individual and team, and it’s easy to see why he’s a top-notch design leader on every team.”

Lauren Harris

Lead product designer, Nike

Socials

Thoughts & photos

Reflections on process, design, and photography. Link

Morning all! I pre-ordered this book a while back and it just showed up. I've been absolutely inhaling it over breakfast. I've been a fan of Jake Knapp and John Zeratsky since their "Sprint" book and they really transformed the way I work in design and product.

Colour studies / monochrome studies. Merry Xmas all!

It’s sad to be moving on from @unmindhq, but I’m excited to see the launch of Compass - the key product I worked on this year! I don’t often get to share my design work as so much of it is under NDA - so I’m delighted to be able to share this launch video that I directed. Compass has already helped to drive millions of dollars in sales for Unmind and helped our managers in improving team well-being-so I’m excited to see the impact it will have on our clients around the world. 😃

Art and music

Music and art. Link

Beautiful session with the multi-talented @claudia_gschwend recently. So excited about this project ☺️

Really excited to be working with such talented artists on music for #ecstaticdance! Thanks so much to @liyajjin for an amazing session this weekend. Combining her keyboard and violin skills with the incredible voices of @beccajamesuk and @gabyduboisjoli has been an absolute treat! Not to mention poetry and song from @claudia_gschwend. Can't wait for upcoming sessions with @ollsamor and @rachelhillmusicofficial... @khavitamusic, @djkinbana, @djpixipete, @lovelacelovesu, @bastiancreations, @simonacutifani @christina_deva - you're on my list of dream collaborators, hope to jam with you someday soon! 🙏✨

Excited to announce I'll be releasing a new album, "Spirit Guides" this August on my own newly minted Holy Portal records. It's a deep, cinematic ambient journey that developed over a decade of late nights, going on my own little trips calming my nervous system with music. The album takes inspiration from Campbell's "Hero's Journey" - this first track is "Call to Adventure". Footage from various travels in Portugal and Wales this Spring. Pre-save it on Spotify, link on my site. Shout out to @somntrasan for the fun times coming up with this label name 😄🌈🌟💫✨