A proven track record
I have a depth of experience and confidence from my two decades of work in media, education and design. I have worked both client-side and in-house with a range of companies, from huge corporations to tiny startups, including:
- Design Team Lead on a new analytics platform for University of Colorado Boulder.
- Lead Instructor on the UX Design Immersive course at General Assembly
- Research, testing strategy and design for Canon’s ecommerce platform.
- Lead UX designer on a service design project for leading optician Specsavers.
- UX design for Geniac, a startup who went on to secure £22million in funding.
- A new information architecture for Mendeley’s suite of apps.
- 15+ Projects with smaller startups
- Another 16+ projects with startups, coaching students through design sprints.
Rich and varied background
My training in visual thinking began with an Art Foundation at Chelsea, followed by a Fine Art (Intermedia) degree at Kingston University. Since then I’ve trained people in design thinking, music-technology and English, worked as an audio designer and composer for TV, and led design on digital products used by millions of people.
My work in education
Teaching design makes me a better designer. As I teach design processes, I watch my students or colleagues put them into action, and coach to see them through to success. In the process I get fast feedback on what works and what doesn’t – along with insight into the nuances of each step, and the team dynamics that result. Therefore I make it a point to help others understand design better whenever I can – from founders, to clients, to product managers, to developers.
When I’m leading UX on a product, my aim is to empower every team member to make better design decisions when I’m not there to guide them. In both my work at General Assembly (GA), and in my day to day design practice, I work on the premise that design is a universal, innately human skill that we can all learn to use more effectively.
I ‘test, learn and iterate’ on my design process
User Experience Design took centre place in my work when I took an immersive 3-month course at GA, led by Mike Atherton – now working as a Content Strategist at Facebook.
I’m driven by an insatiable curiosity about people and their relationship to technology, so I keep an eye on the big picture and future trends, while keeping up with the latest developments in interaction design and techniques. (Most recently – Augmented Reality (AR), remote working, and the potentials and perils of surveillance capitalism and machine learning.)
Strong industry links
I make sure my skills and tools are up-to-the-minute through my work with GA colleagues and alumni, and through my involvement with the Interaction Design Association (IxDA) and User Experience Professional Association (UXPA).