A proven track record
I have a depth of experience and confidence from my two decades of work in media, education and design. I have worked both client-side and in-house with a range of companies, from huge corporations to tiny startups, including most recently:
- Research, testing strategy and wireframing on an e-commerce project for Canon.
- Industry disrupting new designs for Geniac, a startup who went on to secure £22million in funding.
- A new information architecture for Mendeley’s suite of apps, laying a foundation for future growth.
- An award winning digital experience for Alcatel-Lucent’s 2015 AGM.
Rich and varied background
My training in visual thinking began with an Art Foundation at Chelsea, followed by a Fine Art (Intermedia) degree at Kingston University. Since then I’ve trained people in design thinking, music-technology and English, worked as an audio designer and composer for TV, and led design on digital products used by millions of people.
My work in education
I believe that teaching and sharing design skills is as important as using them, so I continue to train others – both through my work at General Assembly (GA) and in my daily practice. I work on the premise that design is a universal, innately human skill that we can all learn to use more effectively. I try to empower technology teams to make better design decisions when I’m not there to guide them.
I ‘test, learn and iterate’ on my design process
User Experience Design took centre place in my work when I took an immersive 3-month course at GA, led by Mike Atherton – who is now working as a Content Strategist at Facebook.
I’m driven by an insatiable curiosity about people and their relationship to technology, so I keep an eye on the big picture and future trends, while keeping up with the latest developments in interaction design and techniques.
Strong industry links
I make sure my skills and tools are up-to-the-minute through my work with GA colleagues and alumni, and through my involvement with the Interaction Design Association (IxDA) and User Experience Professional Association (UXPA).