A proven track record
I have a depth of experience and confidence from my two decades of work in media, education and design. I have worked both client-side and in-house with a range of companies, from huge corporations to tiny startups, including:
- Design Team Lead on a new analytics platform for University of Colorado Boulder.
- Research, testing strategy and design for Canon.
- Digital service design for leading optician Specsavers.
- Industry disrupting new designs for Geniac, a startup who went on to secure £22million in funding.
- A new information architecture for Mendeley’s suite of apps, laying a foundation for future growth.
- An award winning digital experience for Alcatel-Lucent’s 2015 AGM.
Rich and varied background
My training in visual thinking began with an Art Foundation at Chelsea, followed by a Fine Art (Intermedia) degree at Kingston University. Since then I’ve trained people in design thinking, music-technology and English, worked as an audio designer and composer for TV, and led design on digital products used by millions of people.
My work in education
I believe that teaching and sharing design skills is as important as using them, so I continue to train others – both through my work at General Assembly (GA) and in my daily practice. I work on the premise that design is a universal, innately human skill that we can all learn to use more effectively. My aim is to empower technology teams to make better design decisions when I’m not there to guide them.
I ‘test, learn and iterate’ on my design process
User Experience Design took centre place in my work when I took an immersive 3-month course at GA, led by Mike Atherton – who is now working as a Content Strategist at Facebook.
I’m driven by an insatiable curiosity about people and their relationship to technology, so I keep an eye on the big picture and future trends, while keeping up with the latest developments in interaction design and techniques. (Most recently – Augmented Reality (AR), remote working, and the potentials and perils of big-data & machine learning.)
Strong industry links
I make sure my skills and tools are up-to-the-minute through my work with GA colleagues and alumni, and through my involvement with the Interaction Design Association (IxDA) and User Experience Professional Association (UXPA).