What I Do

I’m a design team leader, user experience (UX) consultant, and digital product designer, with a broad skillset across visual design and user-centered design (UCD). In my work, I aim to ensure ‘win-win’ outcomes for clients and users.


UX Techniques and Processes

My approach varies depending on the needs of the project. Here are some of the methods that I employ in my UX design work.

  • Lean UX Strategy

    I help companies build products that succeed – whether it’s a Minimum Viable Product (MVP) for a startup, or a bold new feature for an established brand.

    Build a better thing – not just build ‘the thing’ better.Mike Atherton


    I craft best-in-class apps and sites by clarifying the language used, and making sure the architecture matches the priorities of your users.

    Information architecture happens by design or by default.Andy Fitzgerald

  • User Research

    I use qualitative research (what users say and express through body language), and quantitative research (the numbers from analytics and surveys) to build actionable Personas that condense understanding into simple, testable ideas.

  • Competitive analysis

    I aim to uncover how your product compares with the competition. Is there a gap in their feature sets that you can fill? What are your strengths and failures in conversion, onboarding, retention, and user interface?

  • Sketching & Wireframing

    I really enjoy the process of sketching out ideas for products – it’s the quickest way to develop concepts and get them to a stage where you can test layout, messaging and screenflow.

    You can use an eraser on the drafting table or a sledge hammer on the construction site.Frank Lloyd Wright

  • Prototyping

    I test interactions, messaging and user understanding with everything from a sketched screen-flow to a full-blown pixel-perfect mockup – before anyone needs to write a single line of code.

    If a picture is worth 1000 words, a prototype is worth 1000 meetings
    Tom & David Kelley, Creative Brothers at IDEO

  • Usability testing

    I aim to discover why people react the way they do, and really understand their behaviour and needs. It’s amazing how putting your product in the hands of users can change your perspective.

    … pay attention to what users do, not what they say.
    Jakob Nielsen

  • Workshops & Design sprints

    I’m an advocate of the principles of the Google Ventures Design Sprint and really enjoy facilitating and leading workshops. From 1-day sessions to 2-week sprints, working with a multi-disciplinary team in a focused timeframe can be one of the most productive ways of making progress on a product.