The new site we built highlighted Geniac’s real strengths – a human-led service, backed by an awesome, user intent driven interface. In our tests, we found that not only were users able to understand Geniac’s core proposition, they were able to find the more detailed information they needed to compare Geniac’s offering to the competition and make informed decisions.
In the time that Make us Proud worked with them, Geniac went from a tiny startup to a well-funded player looking set to make big waves in their industry. Geniac went on to get financial support Grant Thornton, one of the largest Business Advisory firms in the world.
Make Us Proud left a real impression on our business, helping us to transform our product into something our customers truly love.
In close collaboration with Geniac, we created a powerful new site that explained their proposition clearly, and celebrated their diverse team and satisfied customers.
We found that the simplicity of the user interface brought real clarity to how the product makes life easier for someone running a business. I made sure that we highlighted the human side of the company, by including full-screen imagery of Geniac’s existing customer base, alongside their enthusiastic testimonials.
Celebrate the interface
With a short video loop and breakout graphics throughout the site, we highlighted just how easy it is to achieve your goals using the ‘Intent Bar’.
Step by step
See the Intent Bar in action in this short video walkthrough.
‘Intent-bar’ user interface
A winning combination
The new site, combining straightforward language, beautiful photography and clear graphics, was an instant hit with Geniac and their customers. But don’t take my word for it: