We created an entirely new vision for Englishup – incorporating the best of the existing product into a personalised, intimate mobile learning experience
A learning plan just for you
From our research on day 1 we knew the most important retention factor for Englishup learners is ‘ownership’ of their goals. Our journey mapping process on day 2 highlighted the need to focus on the initial stages of using the app.
A winning combination
Our work took everything we learned in the first 3 days into consideration – we targeted the key part of the journey where Englishup lost most of their learners, and built a system that would effectively engage them by personalising their learning and exciting their interest by setting up a call with their own real live learning mentor.
The prototype was unanimously well received by stakeholders and learners, and although it will take the company a while to build out the new service and infrastructure required, it represents an exciting, validated vision of where they might go. But don’t take my word for it: