An early product demo for friends and investors
Object Oriented UX
A key process was Sophia V Prater’s Object Oriented UX Mapping (OOUX). By documenting all the key objects in our system, we were able to better focus our MVP, and highlight both potential challenges and opportunities to encourage our users to subscribe.
I led the team through processes taken from the GV Design Sprint, going from understanding the current research and personas, through collaborative sketching workshops, into a lo-fidelity then hi-fidelity prototype and testing.
One idea in particular stood out:
A New Product Vision
While our early beta testers were playing with the app, we were having a parallel conversation with them in Slack. It suddenly became an obvious idea to combine the two streams – the music and the chat.
Vision in Development
We now have a solid framework in place and the development team are hard at working making the dream a reality.
Endlesss soft-launched in 2019, and they’ve been going from strength to strength ever since. We’ve had over 80% ‘organic growth’ – users referring other users, and long in-app dwell times (as many as 7 hours at a stretch! Yes we’re concerned). I’m also a massive fan of the app, and a daily user. I was lucky enough to be able to join the team for events in Tromso and Berlin in 2019, and I work with them whenever I can. You can follow their progress here: endlesss.fm. Check out the product launch video below!