Hi I’m Bill.

I’m a creative technologist and AI focused UX designer. I’ve worked in design and strategy for over a decade.

My work is inspired by a lifelong engagement with meditation, yoga, movement, and creativity. I love to explore and to share the benefits of this practice.

I’m based in London, and I’ve worked around the world for a variety of companies large and small including Google DeepMind, Adobe, and Canon. More info in my CV and Linkedin.

Things I do

Creative coding, design and strategy for AI products. Need a hand figuring out what to do and why? I can help with anything from prototyping concepts to building the real app.
Public speaking, event hosting, and workshop facilitation on topics like teamwork and ethics – at events like UX Crunch, Mobile UX London, Product Is, and UX Tokyo
Writing. I write on topics close to my heart: teamwork, management, creativity, design, technology, and meditation.
Music. I’m an ecstatic dance facilitator and DJ. I write and perform music, both solo and in groups.
Podcasting. With my awesome co-host Jasmine Che, I explore mindfulness, wellness, and enlightenment with some of our favourite teachers in the Awake In podcast.

Writing and case studies

Hopin – rebuilding a complex interface

Design led simplification of a platform in hypergrowth

Grow My Store – Helping European businesses thrive online with Google

The story behind a tool that generated €28 million for European SMBs.

Unmind Compass: AI for good

AI driven recommendations for improving team wellness. (Password protected)

Designing Unmind Insights for impact

The design secrets behind Unmind Insights, the data-driven tool transforming workplace wellbeing.

Building a rocketship in flight

Lessons learnt during nearly two years at Hopin – one of the fastest growing startups in history.

Design principles in practice

Designing complex products isn’t easy. Here’s how I helped teams at Hopin put principles into practice.

Testimonials

“Looking for a strategic UX designer who gets AI? Bill is great! At Unmind, he combined design thinking, pragmatism, sharp strategy and a keen eye for new opportunities using GenAI. Highly recommend.”

Phil Mullan

Chief AI Officer, Unmind

“Bill’s enthusiasm for brainstorming and problem-solving—especially around advancements in technology and AI—has pushed our team to think more broadly and creatively about product design.
Any company looking to innovate, advance user experience, and champion new technologies to create value-driven solutions would be fortunate to have Bill on their team.”

Leonie Pfalz

Director of User Experience, Unmind

“Bill has a clear ability to transmit complex ideas in brilliant, insightful ways. He provided a container for creative, innovative-thinking to thrive. Couple that with his superb humour, sense of fun and genuine concern for the growth of an individual and team, and it’s easy to see why he’s a top-notch design leader on every team.”

Lauren Harris

Lead product designer, Nike

Socials

Thoughts & photos

Reflections on process, design, and photography. Link

My first working web app, with a back-end and database! It's been a fun experiment to try and clone some of @buffer's functionality. I got most of this built in a weekend, with a few hours since then exploring other functionality. It's actually a much more complex product than it first appears!

You might be wondering what the hell this page is doing here. I've just rebranded Bill T Design to Actual Vibes, my new company focused on neurodiverse friendly apps for fun, growth and vibes!

Morning all! I pre-ordered this book a while back and it just showed up. I've been absolutely inhaling it over breakfast. I've been a fan of Jake Knapp and John Zeratsky since their "Sprint" book and they really transformed the way I work in design and product.

Art and music

Music and art. Link

Excited to announce we have @bill_tribble returning to kick off new year at @ecstaticdance.uk! Bill says “This scene is so important to me and it’s really changed my life in the past couple of years. I’ve made so many friends through the community and I’m just so grateful to have rediscovered dance and music through this incredible practice! Shout out to all the awesome DJ’s I’ve danced to, and all the people I’ve danced with this year - I have so much love for you all, for your space holding, and musical inspiration! @ecstaticlifer, @anahatagrant108, @rachiflows, @jethroobadja, @anna.lisa.drew, @aybienmusic, @djamayagarcia, @fx10k6, @_ourecho_ @osarasound @djpixipete @djkinbana @djmarcjb @dj_jan_michael @djredpeppa, Amada.”

Last clip from Forest of Mysteries from my new album Spirit Guides. Played this at @ecstaticdancebrighton last Friday and it was beautiful to see the dancers moving to these spooky sounds. Watch the whole thing on YouTube 👻🖤💀✨💫🐴

Some original music of mine with a Dia de Muertos theme at @ecstaticdancebrighton! Dark, deep, silly, joyful, and an amazing, welcoming crowd of dancers! 😃🔥😈💀✨🖤💫👻